Like every other millennial out there, I’ve truly honed a penchant for sneakers and fine art. Like vanilla bean ice cream on a warm, fudgy brownie, the Van Gogh x Vans collaboration was truly, chef’s kiss. There’s something about post-impressionist paintings juxtaposed on the most modern article of clothing that just really makes you want to cop without thinking twice.
Enter Salvador Dalí, Vasily Kandinsky, Claude Monet, Edvard Munch, Jackson Pollock, Lyubov Popova and Faith Ringgold—these are the names set to join Van Gogh’s on the list of special edition collabs. Driven by their shared goals to inspire individual expression, Vans and The Museum of Modern Art (MoMA) are launching a line of footwear, apparel, and accessories worldwide on 30 September 2020, followed by a second instalment in November.
Both releases will feature art represented in the museum’s collection, hand-picked by Vans designers themselves. Each artwork has been translated onto the classic Vans silhouette with intent, careful consideration, and deep appreciation.
“MoMA is excited to finally reveal the Vans collaboration as they, too, have a rich legacy of supporting artistic expression,” says Robin Sayetta, Associate Director of Licensing and Partnerships at MoMA. “We pursue a limited number of product collaborations and our goal is always to engage a broader audience with modern art. We are thrilled to reach art lovers around the world through Vans’ global network.”
The Vans and MoMA collaboration will also offer an exclusive kid’s and toddlers range which focuses on colour and interactivity. Vans worked with MoMA educators to develop a Classic Slip-On with hook-and-loop shapes, which allows kids to customise their shoes and provides hands-on creative experience.
The Old Skool style offers a unique opportunity to educate children about colour theory and colour mixing by creating a strong distinction between primary and secondary colours in its aesthetic.
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