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GE2020: Wear Your East Coast Pride With The EAST COAST by EAST COAST Shirt From Singaplex

"For our East Coast residents, the- we also have a plan for the East Coast. We have a East Coast,…

6 days ago

UNIQLO Stores Reopening on 24 June, Here’s What You Need To Know

As someone who suffered the brunt of cabin fever, writing about store reopenings make me really happy to know that…

2 weeks ago

Under Armour Sportsmasks Reinvents Fitness In Time of COVID-19 — Coming to SG July 2020

Welcome to Phase 2 out of Circuit Breaker! For all fitness enthusiasts, I know how much you've missed the gyms…

2 weeks ago

2nd Pair Of Shoes For S$1 When You Shop In-Store With SKECHERS

What better way to celebrate Phase 2 than with new pairs of shoes! Yes, you read the title right, selected…

2 weeks ago

Spice Up Your P.P.E Game With These Super Cool Face Shields

There is absolutely no doubt that wearing some type of personal protective equipment in public will be our reality until…

3 weeks ago

Decathlon Taiwan Launches Self-floating Swimwear — Available Now

Swimming is an extremely great workout—it works your full body yet goes gentle on your joints. Unfortunately, I'm extremely afraid…

3 weeks ago

You Can Be A Superhero Too With Gundam-Inspired Face Masks — Only 9 Worldwide

The world started the year on the wrong foot. However, in every crisis there's a silver lining, and heroes emerge.…

3 weeks ago

Buy A Watch, Plant A Tree — Limited Edition Fossil Solar Watch Now Available In Singapore

In the name of sustainability, Fossil recently released its limited edition Solar watch. Made in collaboration with EcoMatcher, Fossil intends…

3 weeks ago

Shop Now At Official OBEY Southeast Asia Store

My fellow hypebeast OBEY friends! Gone are the days for having to shop for your favourite OBEY products from the…

3 weeks ago

Non-Essential Tees For The Non-Essential Folks — Buy Now

If, by the stroke of misfortune and a riveting Sunday Times' survey, you have been deemed Non-Essential, then congratulations—you have…

3 weeks ago

Kånken Art: When Art meets Nature On A Single Canvas —Available on 25 June

We love Fjällräven for their sleek street design and the durability of their much-loved Kånken bags. Lovers of Kånken will…

3 weeks ago

Face Mask Made From Underwear Material? Uniqlo AIRism Face Masks To Debut 19 June

It is interesting how face masks have now become part of our daily outfits. Since we will be wearing them…

3 weeks ago

Can’t Afford Yeezys For Yourself? Live Vicariously Through Your Pup Instead

Yes, if you're a hype beast but can never seem to land yourself a pair of Yeezys, no worries, you…

3 weeks ago

Ballot For BAIT x Toy Story x Reebok Instapump Fury OG Woody And Buzz Here

If your idea of friendship goals aligns with what Woody and Buzz Lightyear from Pixar's Toy Story share, then you'll…

4 weeks ago

Havaianas X mastermind JAPAN New Tradi Zori Slippers — Available In S’Pore 10 June

When we talk about flip-flops, we often think about Havaianas. Yes, we're talking about he rounded head rubber flip-flops can…

4 weeks ago

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