| On 1 year ago

IKEA Singapore launches Sonos collection, plant-based balls & other new drops

It seems to me that IKEA is just about everyone’s favourite place to be. The Swedish furniture brand has done a great job at hooking us in, and an even better one at making us never want to leave. It’s hard to walk out of an IKEA store empty-handed—especially since you’ve made the trip all the way there, right?

In celebration of the IKEA Catalogue’s 70th birthday, the team has launched its 2021 edition that’s already gotten us excited for next year’s arrival, as if 2020 being one of the worst years in recent history wasn’t reason enough.

Lower prices

IKEA has kickstarted the hopes of a better year to come by lowering the prices of some existing products—including the HORNAVAN Trolley to S$29.90 from S$39.90 and the NORDKISA Dressing Table to S$169 from S$199, amongst others.

IKEA x Sonos

Many await the highly-anticipated IKEA and Sonos collaboration, which has now birthed the first few products of the SYMFONISK range. Combining the best technology in sound, light, and home furnishing, the SYMFONISK collection consists of cutting-edge devices that you’re going to want to get your hands on.

Credit – IKEA

The SYMFONISK table lamp with WiFi speakers is a must-have for every work station, while the SYMFONISK WiFi bookshelf speaker is makes for a great addition to spruce up any space, as extra as it might be. The price of this collection ranges from s$179 – s$299.

Credit – IKEA

“The partnership is the first of its kind. IKEA is always looking for new ways to improve life at home, and we realised that integrating technology into home products has potential to positively affect life at home,” says Leonie Hoskin, Regional Selling Manager, IKEA Southeast Asia.

Meat-free Plant Ball

Credit – IKEA

I can already hear vegans and vegetarians rejoicing. Bid your fomo adieu, for plant-based ‘meat’balls have arrived at IKEA. The HUVUDROLL Plant Ball is a sustainable and meat-less alternative to IKEA’s iconic meatballs.

The plant ball is made with plant-derived ingredients, so it leaves behind a climate footprint that’s only 4% of its meat-based counterpart.

More collections to come

Credit – IKEA

And if all the above wasn’t a treat in itself, IKEA has announced more collections to come that will be unveiled at a date closer to their launches. They include LURVIG, IKEA’s pet collection, and EFFTERTRADA, a collection inspired by fans of the brand itself.

Itching to get your hands on the catalogue already? Customers can access it in a couple of ways:

-In-store browsing copies: Available at IKEA stores.
-Digital version: Click here to view the digital version of the IKEA Catalogue.
-Household Distribution: Copies of the new IKEA Catalogue will be distributed to selected homes across Singapore.

IKEA 2021 Catalogue | Browse Here | Website | Facebook | Instagram

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