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HTC U 11: Your Squeeze Is Its Command, Out In SG Stores This June ’17

HTC ran a campaign in the build up to the launch of its new flagship phone that kept me on the edge of my seat, anticipating the launch this 2017. The covert video got my attention with all the squeezing they were doing, and I had to find out for myself what all the squeezing was supposed to lead to.

The HTC U 11 is, as its name suggests, the 11th flagship phone of the Taiwanese brand. The introduction of Edge Sense is what brings a unique novelty feature that meets function to the phone.

Edge Sense in a nutshell lets you perform commands such as launching your camera with a short squeeze, and snapping a photograph with a longer squeeze. This is a function that supplements the water-resistant phone, by-passing usually unresponsive wet screens.

Edge Sense is fully customisable to suit your personal needs, allowing you to perform specific commands, even launching one of its three Artificial Intelligence (AI) assistants.

That’s right, three AI assistants. To those not in the know, AI assistants are basically Apple’s Siri and Android’s Google Assistant. HTC’s unique Sense Companion is a second of three you can choose from.

Besides all these cool new features, there’s one thing that I’m not too keen on – HTC’s decision to remove the audio jack from the phone, just like Apple did to the iPhone. They do try to make up for it though with the USonic in-ear buds which feature active noise cancellation bundled together with the phone.

In all, the phone seems as competitive as its Android peers and has the potential to be one of the top 10 smartphones of the year. Check it out in stores when it launches this June!

Date: Out in Singapore stores June 2017

Price: TBA

HTC U11: Website

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