I am a sucker for anything white and minimalistic. Hence, it’s not a coincidence that Supermama along Beach Road caught my eye. It boasts an impressive collection of local souvenirs, from rustic porcelains to gorgeous stationaries, this place is an art connoisseur’s haven.
This shop is managed by Edwin and Mei Ling. Driven by fervour, they sold away their HDB apartment back in 2011 and quit their full-time jobs in order to start Supermama.
Edwin adopted the name “Supermama” as a tribute to his wife for her decision to support him on this arduous business journey. Their enterprising spirit is really admirable.
As we all know venturing into the local arts scene is no easy task — it takes time and hard work to be recognised. Supermama differed from the rest in its open-mindedness.
They are open to collaborations and have worked with many artists including NUS students. Edwin and Mei Ling put their heart and soul into every product and mentioned that “we are selling stories and not just items”.
Walking in, I was warmly received by the soft furnishing of the decor. The minimalist wooden shelves and white walls gave off Tumblr vibes. The soft natural lights gave the place a 10/10 atmosphere.
I was drawn in by the neat rows of elegant porcelain plates. Each of them had unique blueprints that referenced Singapore culture. Only true blue Singaporeans will understand many of these references. These gorgeous art pieces were made by collaborations between Supermama and artists.
Let’s see if you can spot Lee Kuan Yew’s visage and the iconic Singapore Flyer in the porcelain above.
Besides souvenirs, the collaboration works can also be found on the walls of the shop. Check out the intricacy and detail in this exquisite mural of Singapore. Looking at it alone makes my heart swell with patriotism.
There are even tote bags that resembled the lunar calendar. Retrophiles will definitely snag this as part of their daily go-to accessory.
Besides impressive porcelains, Supermama boasts a plethora of merchandises brought in directly from Japan. These wrapping cloths with prints looked absolutely gorgeous and can be used for gift wrapping, transporting food and more.
Don’t they resemble the Hachimaki that sushi chefs and Japanese warriors wear on their heads?
Supermama sells stationaries as well. The displays are brimmed with aesthetic notebooks and stationaries that cater to people of all ages. They sure know how to spoil their patrons.
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Supermama is doing so well that it has opened a new outlet at Jewel Changi Airport. Despite their achievements, they will not rest on their laurels and will continue keeping abreast on the latest art trends to appeal to customers.
So if you are looking for gifts for any occasion, do hit Supermama up. Though prices are a little steep, their aesthetics and heart put into handmaking and curating every product is worth it.
Prices: For more info, check out their website
Supermama Beach Road: 265 Beach Road Singapore 199544 | Opening Hours: 11am – 8pm (Daily) | Tel: +65 6291 1946 | Website | Facebook | Instagram
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