PUMA is bringing us new-curated collections under PUMA SELECT. Not one, but three collections to whip our hungry taste buds for the latest and greatest kicks. PUMA SELECT is PUMA’s way of pushing the limits by collaborating with artistic and game-changing partners to reinvent itself.
The three new collections are PUMA X HELLY HANSEN, PUMA X SONIC, and PUMA X RHUDE.
Puma’s second collaboration with HELLY HANSEN, PUMA X HELLY HANSEN aims to bring back the 1990s heritage onto the streets with an ingenious blend of PUMA’s athletic roots and HELLY HANSEN’s enduring technical familiarity on gear-making for the mountains and the seas. You can expect daring colour combinations and graphics in this partnership.
Staying ahead of the game with the world’s fastest hedgehog (Sonic) and the fast mountain cat (Puma), PUMA x SONIC is launching a playful collection to reignite the childlikeness in you. RS-X³ SONIC sneaker—part of the PUMA x SONIC collection—comes in two colourways and is painted with bright colours with gold accents. Check out their plethora of apparels, which are designed with loud prints of the Sonic universe.
Together with RHUDE, L.A. based streetwear brand, this series infused RHUDE’s minimalistic look with its recognisable colour palette to recreate reimagined badges and fresh graphics. The finished apparels are freshly vintage, nostalgically modern, and brings the lost retro-vibes back on the streets.
All three collections are available at the PUMA website and PUMA SELECT shop at The Shoppes@Marina Bay Sands. PUMA x RHUDE is also available at retail stores of Depression, Limited Edition, and Leftfoot.