Pomelo, Asia’s leading omnichannel fashion brand marks a new decade of innovation by debuting its in-app livestream tech. They have deliberately coincided this with the launch of their Spring Summer 2020 Collection which features a wide assortment of refined styles and designs.
Staying ahead of all the other Southeast Asian brands, Pomelo has decided to take the first step into technological innovation by being the first of its kind to unveil such an immersive in-app capability. This engaging online experience brings fans closer to the heart of their fashion, experiencing new designs first hand through the comfort of their phones.
The launch of the Spring Summer 2020 collection will be fully live-streamed via the Pomelo app, giving viewers an exclusive glimpse of the collection prior to its official premiere. Regardless of their location, fans will be able to witness all of Pomelo’s content in real-time from all across the globe. The live stream begins on February 27th at 5:30 pm SGT in Singapore.
Additionally, fans will also have the opportunity to witness on-site interviews with all their favourite fashion personalities from the collection. They will even be gifted with the opportunity to participate in interactive Q&A sessions through the app. Co-developed by Pomelo’s in-house developers and in partnership with Geddit, the in-app live stream functionality is fully shoppable from March onwards.
Pomelo aims to stay ahead of the crowd while the retail landscape continues to progress forward. This is done by introducing unique and dynamic experiences to their consumer pool that allows them to stand out and also gain the loyalty of fans, both old and new. Look forward to constant innovation from Pomelo in this globalising world for there is much more to come from them.
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