| On 4 years ago

Eden Park’s SS17 Collection: Dress Like Your Favourite Rugby Players With The New Line At Takashimaya

With the HSBC Rugby Sevens just around the corner, you’re probably fretting over outfit options. Eden Park provides you with a simple yet impeccable choice!

It is proud to launch its SS17 Collection in Singapore at its only local outlet in Takashimaya shopping centre. Founded by Franck Mesnel and Eric Blanc in 1987, the story began when both rugby players from the Racing Club de France decided to create a top-of-the-range, ready-to-wear brand.

The emblematic logo (the pink bow tie) was used as a publicity stunt for their first World Cup in Eden Park Stadium, New Zealand, and now provides a distinctive graphic identity and colour to the collection.

To complement its iconic Pink Bow logo, graphics and other distinctive geometrical finishing details are woven into the collection as well.

Created by rugby players for rugby players — it leaves players with a choice option than to be simply dressed in their usual sporty brands!

To commemorate three decades of French flair, the remarkable Spring Summer 2017 collection celebrates its country of birth, France. However, there is definitely something for the humid Singapore weather and fashion-savvy men.

With thinner linen and straightforward simplicity, this collection appeals to all men who like to look good at all times, be it in town or at the seaside. The iconic rugby polo shirts are a Singaporean-favourite as they serve as easy and comfortable options for any weekend occasion while retaining the smart look.

If you’re someone looking for a sporty yet easy chic style, be sure to check out Eden Park’s collection located exclusively at Takashimaya S. C Level 3 (Men’s Section) or visit the website.

Eden Park Paris: Unit #10-01, Takashimaya Department Store, Ngee Ann City, 391A Orchard Road, Singapore 238873 | Website | Instagram

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