PUMA x Hello Kitty Second Collaboration Celebrates Hello Kitty’s 45th Anniversary

PUMA is celebrating Hello Kitty’s 45th year in its latest collection – PUMA x Hello Kitty merchandise. This marks the second collaborative release between the streetwear label and the sweet Sanrio character. The first partnership was released in early 2018.

Last year’s release was limited to just one item – a pair of red-and-white suede sneakers. This time, fans can pick from an entire series of shoes, apparel and accessories that combines Hello Kitty’s pink-filled cheeriness with PUMA’s high energy. 

The women’s line has a total of three different styles – Utility Women’s trainers in pink and white Cali trainers, both selling at S$109, and black suede mid-cut Ralph Sampsons going for S$169.

For girls, the line offers Cali and Nova 2 Kid Girl’s Trainers, both going for S$109 a pair in the colours white and pink respectively. Abroad, the range also comprises of mini backpacks and beanies.

PUMA’s apparel manages to balance high-energy with minimalism well. T-shirts, sweaters, leggings and caps are all monochromatic, save the motifs that mark them as part of the collection like the iconic red ribbon.

PUMA x Hello Kitty is now available at selected PUMA outlets in Singapore, PUMA Select stores and all AW LAB stores island-wide, or shop online at PUMA’s official website.

PUMA x HELLO KITTY: Website