CALVIN KLEIN JEANS and CALVIN KLEIN UNDERWEAR are known to be quite the thirst traps with their ever so alluring advertisements. Now, they’re bringing sexy into the celebration of unapologetic confidence and self-love with the all-new Spring 2020 Collection.
The campaign is fronted by a cast who have bravely showcased their willingness to bare themselves to the world. This includes singer-songwriters such as Justin Bieber, and SZA, rapper and singer-songwriter Lil Nas X, model Kendall Jenner and singer-songwriter and actor Lay Zhang. I’ve got all eyes on Bieber because despite having quite the history, you can evidently see that he’s re-emerged not only healthier but also much much sexier—which is, of course, fantastic news for all of us.
The surreal campaign mixes real emotions with fantasy which results in strongly expressive imagery that exudes confidence in style. As an ode to self-expression, each set captures the talent in their own exaggerated world, with stripped-back and raw elements that are inherent to the brand and drive home the DEAL WITH IT narrative.
The campaign rollout is a continuation of the #MYCALVINS movement and will embrace a digital-first, socially powered mindset. It will be featured globally and supported by digital, social, high impact outdoor locations and print.
Global styles featured in the new campaign include the latest CALVIN KLEIN JEANS sculpting Body Stretch denim with flexible fits and Iconic White silhouettes. You can also catch the newest CALVIN KLEIN UNDERWEAR Breathable, Strapless and Invisible collections in the campaign’s premier.
The collections are available now online and across Singapore islandwide so you can head down to get yourself a something new or really just gaze in awe at the promotional photos plastered all around the stores—no judgements here.
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