“They’re colourful, they’re iconic and they are 100% vegan.” – Stella McCartney
Fashion designer Stella McCartney cements her place as a leader of sustainable commercial fashion through another partnership with adidas. The second edition of 100% vegan Stan Smiths will hit global adidas stores on 2nd December 2019 as announced on her instagram on 21 November.
The iconic kicks come with a change of laces – white to stick to the traditional cool vibe, or rainbow-coloured laces for a quirky and fun change-up.
Just like the previous similarly vegan release, the shoes are giving the three-stripes logo a pass and instead sport three lines of stars punched into the side, but this time in the colours of the rainbow. The vibrant hues are a running theme with Stella McCartney’s Spring/Summer 2020 collection.
McCartney pays homage to the tennis legend Stan Smith, which serves as inspiration for the iconic sneakers, by imprinting his face on the tongue of the right shoe. Her owned signed portrait remains stamped on the left tongue.
For these vegan shoes, the upper is replaced with synthetic leather. The adhesive used on the shoes is also animal-free, unlike the usual glue that contains a combination of animal derivatives and environmentally-harmful chemicals. The designer hopes to encourage adidas and other companies to make environmentally conscious decisions.
The Stella McCartney X adidas Stan Smith will retail at USD$300 (S$409).
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