What a time to be alive. I don’t know about you, but I personally am so intrigued by the current state of modern fashion. With brands like Moschino, known for its parody-like designs on garments and accessories and Off White and its furniture line with Ikea, it’s high time that a food and high fashion brand collaboration came into play.
In December 2019, it would be revealed that the unlikely collaboration would be between two globally recognisable brands.
McDonald’s and Alexander Wang.
The fast-food giant collaborated with the Asian American designer, Alexander Wang, and released the ‘Black x Golden’ collection. Featuring two handheld accessories for you to flex your Macs in style.
The first of the two is an inconspicuous classic brown paper-looking lunch clutch bag. The AW Golden Lunch Bag is made out of the heavy-duty Tyvek® Paper and sports the classic Alexander Wang branding in white, in the middle of the bag.
I love the fact that Wang took the silhouette of the classic brown paper bag and turned it into a fun accessory.
The second product in this collection is a black picnic basket looking handbag. Coined the AW Golden Picnic Basket, the all-black hamper looks like what goths would use if they were to go on a picnic. Lined with sheepskin and Lugano leather, this basket is not one for vegans. The bag is decorated with the classic Alexander Wang ‘A’ in sliver and has a McDonald’s co-brand leather tag on the handle.
You’ll definitely make a statement if you used this as a takeaway bag.
The AW Golden Picnic Basket is limited to only 300 units worldwide and costs ￥5,8888 (approx. S$1,148) and the AW Golden Lunch Bag retails for ￥99 (S$19.30).
As this drop was only made available in China, internationally it has made an appearance on a re-sale website, going for USD$1,400 (S$1.888.60).
I wonder which fashion brand and fast-food chain will be next to release a collaboration. We’ve already seen KFC hit street fashion, so who’s next?
Price: AW Gold Basket -￥5,8888 (approx. S$1,148), resale price at USD$1,400 (approx. S$1,886) , AW Gold M handbag – ￥99 (S$19.30)
Where to buy: Grailed (resale)