Remember when Ikea ‘branded’ accessories and apparel first made its appearance on mainstream culture? Was that an art-imitates-life-moment or a life-imitates-art-moment? From concept art to an eventual furniture collaboration with Virgil Abloh, it’s always fascinating to observe how fashion reflects culture.
Other than Ikea motif fashion, other major fashion brands such as Vetements, Balenciaga and Moschino all have their own take on mixing fashion with brands that you would not typically imagine on apparel. Vetement’s DHL line made its debut in Paris four years ago. Balenciaga had their own take on the iconic blue Ikea bag, and Moschino is arguably the OG when it came to creating parody designs of corporate brands and applying it on apparel.
Enough of Ikea, let’s talk about Ziploc. Yes, the famous resealable bag—often used to store food and keep electronics safe from water has taken a new silhouette thanks to the BEAMS Couture and upcycling designer Keisuke Kanda collaboration. This would be the second collection from the pair, with the first making its debut in 2018.
The Spring/Summer 2020 collection features a minimalistic apparel design available in both a short-sleeved t-shirt and a long-sleeved sweater. The accessories in this collection are to die for. Bags, phone cases, and even an umbrella, the clear plastic aesthetic on these products truly do fit the transparent trend that has been popular since the 60s.
Sadly, it seems that this collection is only available for sale in the physical shop in Shinjuku, Japan.
You view the entire Ziploc x BEAMS COTOURE collection here.
Price: ¥ 2,200 (approx. S$29) and up
Location: Japan, 〒160-0022 Tokyo, Shinjuku City, Shinjuku, 3 Chome−38−1 ルミネエスト新宿B2F
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