For those who are fans of exclusive sneaker releases, you will be excited for this piece of good news. Reebok has collaborated with Sanrio to create all-new designs for their Instapump Fury OG which are inspired by the iconic characters Gudetama and Hello Kitty.
The Gudetama X Instapump Fury OG sneaker is splashed in yellow and white, themed after colours of the eggy character.
Black details are imposed on the tabs and the back while zigzag lines are illustrated on the heels to present an eggshell design and also Gudetama’s sleepy face.
Gudetama’s permanently drowsy face is also shown on the button pump which helps to adjust the fit of the sneakers and it gives the kicks a creative flair alongside the vibrant colours.
For the Hello KittyX Instapump Fury OG sneaker, Hello Kitty is detailed throughout the laceless kicks and it has a white, mixed-material upper with the iconic red bow across the midfoot.
The black pump button also features Hello Kitty’s face which appears on the tongue.
The heel area above the black diagonal stripes are completed with Hello Kitty’s face and the brand on its tabs.
Reebok has certainly stepped up their collaboration game with arguably one of the biggest character brands in Japan— Sanrio. The iconic characters-themed shoes will be released to celebrate the 25th anniversary of the Insta Pump Fury OG and have been released in Japan, although a global date has yet to be announced.
Price: 21,600 yen (S$276)
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