We all know Fjällräven for their durable and chic-looking Kånken backpacks. The brand we love, and the name too challenging for us plebeian Singaporeans to pronounce, is launching their very own Fjällräven Classic TV.
Given this fight against COVID-19 and social distancing measures, many outdoor activities, including trekking has become a distant dream.
With Fjällräven Classic TV, we can all pack up and be Dora-the-Explorer from the comfort of our homes.
During this stay home period, Fjällräven Classic is dedicated to creating an immersive, digital series of online trekking to bring you the calming experience of nature wherever you are.
The first episode features the beautiful Allgäu region of Germany. The trek will last for three continuous days over 57 km of winding trails through fields, forests, lakes, and hills. Being a TV channel brings more flexibility to viewers, and you can even choose to join in the trail for a few hours or for the full three-day trek.
The first episode is streamed on Fjällräven Classic TV from 27 to 29 May 2020, from 6 pm SGT onwards.
If the first episode has awakened your travel bug, remember to stay tuned for their second instalment, which will run from 1 to 4 July 2020, 6 pm. The second series highlights a 75-km trek over the grassy hills and shorelines of Denmark.
Strap on your backpack and join Fjällräven Classic for a delightful virtual adventure.
First episode : 27 to 29 May 2020, from 6 pm SGT onwards
Second episode: 1 to 4 July 2020, from 6 pm SGT onwards